LEGISLAZIONE E MARKETING NELL'INDUSTRIA ALIMENTARE E DIRITTO DEI CONSUMI

The student will acquire the basic tools for understanding the market of agri-food products in the context of developed economic systems, as well as the skills required to analyse development strategies and marketing models in the competitive market.

At the end of the module the student will be able to draw up a business marketing plan, know the national and international regulatory issues of agri-food products, including certified quality products and their labelling. The notions of the course represent an indispensable tool for the knowledge of the agri-food system and its valorisation within a global market.

Lectures, tutorials, practical applications

The course is structured in 42 hours of lectures. During the course, lectures will be given to assess and exercise understanding of the topics through either individual work, group work and/or in-depth seminars.

Teaching support tools

Blackboard, video projector, computer, internet access. All lectures are conducted with the aid of PowerPoint presentations.

If the course is taught in a blended mode or at a distance, the necessary variations may be introduced with respect to what has been previously stated, in order to comply with the syllabus.

As a guarantee of equal opportunities and in compliance with the laws in force, interested students may request a personal interview in order to plan any compensatory and/or dispensatory measures, based on the teaching objectives and specific needs.

It is also possible to contact the CInAP (Centre for Active and Participatory Integration - Services for Disabilities and/or SLDs) contact teacher.

Organisation and functioning of agricultural markets; Market information system; Strategic marketing; Operational marketing; Drawing up a marketing plan. Evolution of consumption patterns and its legislation. Quality production. The labelling of agri-food products. 

Students acquire knowledge and the ability to understand the specificities of the agri-food system, with reference to the complexity of the organisation of the supply system and the expectations of modern consumers. In particular, they will be able to know and understand the complexity of the relationships that are established between companies operating in the fields, as well as apply the principles of marketing to agri-food production carried out in companies within the fields. 

Students will be able to appropriately and critically apply the knowledge acquired to analyse, understand and apply the principles of marketing to businesses in the agri-food system.

Students will be able to link the knowledge of the various elements acquired during the course into integrated and unitary schemes and to confront the complexity of real problems autonomously and with their own judgement. They will, therefore, be able to judge the most suitable solutions to improve the competitiveness of agri-food products or the opportunities and threats to the competitive positioning of agri-food companies in the market.

Students will have acquired the ability to undertake subsequent study paths on marketing principles and their application in other sectors and/or to acquire new knowledge, skills and abilities through professional and work experience within organisations operating in the agri-food system.

1.  Messori F., Ferretti F. Economia del mercato agro-alimentare, 2010, EDAGRICOLE, Bologna.

2.  PAUL PETER J.,- JAMES H. DONNELLY jr: Marketing. McGraw-Hill, Milano

3.  Dispense del docente

4.  Philip Kotler, Kevin Lane Keller. “Marketing Management, Global Edition”. Pearson Education Limited. EAN: 9781292092621.

5 . Diritto agroalimentare. Le regole del mercato degli alimenti e dell'informazione alimentare di Alberto Germanò, Eva Rook Basile, Maria Pia Ragionieri . Giappichelli Editore 

METHODS OF VERIFYING LEARNING

Verification will be carried out by means of:

written in itinere test (S)

final oral examination with presentation of a case study (O).

The learning assessment may also be carried out electronically, should the conditions require it.

The learning assessment is conducted by means of an oral interview. The assessment of the student's preparation will be based on the following criteria: the student's ability to learn and the level of in-depth study of the topics covered, the student's ability to synthesise and expound, and the student's reasoning ability.

The grading follows the following scheme:

Unsuitable

Knowledge and understanding of subject matter: Significant deficiencies Significant inaccuracies Capacity for analysis and synthesis: Irrelevant. Frequent generalisations. Inability to summarise Use of references: Completely inappropriate

18-20

Knowledge and understanding of subject matter: At threshold level. Obvious imperfections Ability to analyse and summarise: Barely sufficient ability

Use of references: Barely appropriate

21-23

Knowledge and understanding of the subject matter: Routine Knowledge Ability to analyse and synthesise: Is able to analyse and synthesise correctly. Argues logically and coherently

Use of references: Uses standard references

24-26

Knowledge and understanding of subject matter: Good knowledge

Analysis and synthesis skills: Has good analysis and synthesis skills. Arguments are expressed coherently .

27-29

Knowledge and comprehension of subject matter: Knowledge more than good Ability to analyse and synthesise: Has considerable ability to analyse and synthesise Use of references: Has deepened the subject matter

30-30L

Knowledge and understanding of the subject: Very good knowledge

Capacity for analysis and synthesis: Has considerable capacity for analysis and synthesis. Use of references: Has significant in-depth knowledge.

1 The candidate illustrates the agri-food system and its articulation into subsystems

 2 The candidate illustrates the role of analytical marketing and strategic and operational marketing in the company's decision-making process

  3 The candidate defines the meaning of CLAIMS in the context of agro-food labelling